Every click, like, and search is cached and analyzed, used to create a digital model of each of us to learn as much as possible. Thank you for trusting us.

You exist elsewhere.

How do you see yourself?

The Cached experience takes a physical approach to personal digital data. The project engages with the repercussions of our individual online presence. Every click, like, and search we make is cached, used to create a digital model of each of us to learn as much as possible. The Cached experience will give you a glimpse at how computers have learned to view us and the assumptions they make. Using IBM Watson and Cambridge Apply Magic Sauce, your social media personality is analysed and interpreted.

Subsequently, the algorithm generates a psychological profile that describes your personality, behaviours, and predilections. This information takes the form of an immersive narrative accompanied by an audiovisual experience, to illustrate just how your activities online contribute to the way in which machines see you. Based on the way you write, the Cached installation presents you with a customised narrative exploring your character traits, interests and consumer preferences.

Psychographic algorithms often resemble a blend between digital psychologists and oracles. Based on Jungian personality models and correlations between character traits, they will draw assumptions around what kind of person and consumer you might be. The analysis of this sort might not be as accurate as quantitative data on clicks, GPS points or biometrics. Nevertheless, the very idea that we are analysed as social beings rather than quantitative datasets raises the data privacy discourse to a new level.

Get Cached

Rent or loan

We are always interested in working with cultural, public and private sector in order to raise awareness around data and technology. Cached is available for exhibitions, festivals and conferences, but equally private and corporate events to challenge misconceptions around privacy and digital transformation within your company.

Acquire

The Cached Experience is available for long-term installation. We are looking forward to hear from museums and galleries, permanent collections, institutions, corporate or other entities and individuals that would like to acquire a personalised version of the Cached experience for permanent setup.

Workshops

Alongside the Cached Experience, we offer workshops to further enhance the debate around data awareness, ranging from presentations and discussions, to hands-on activities. We engage with general data awareness, or more field-specific topics such as the impact of algorithms in the domains of HR, insurance, and beyond.

New projects

If you are interested in raising questions around technology in a tangible and immersive way, we are looking forward to hearing from you. Our collective skills range from art and design to research and writing, from engineering to code. We are always interested in new commissions, commercial endeavours, or something entirely different. Thank you for trusting us!

If you are interested in raising questions and awareness around data and technology in a tangible and immersive way, get in touch.

Cached Collective

The Cached Collective is an international group of creatives of diverse backgrounds, who are dedicated to exploring how technology influences our individual lived realities. Because of the impenetrable way that modern technology functions, we strive to design impactful experiences that can be easily understood by a wide audience. We make the intangible tangible. We create impactful experiences that delve into data, algorithmic complexity, and obscure infrastructure, especially focusing on how these affect the individual.

Clément Bouttier

the product engineer

Technology is everywhere and in everything. I aim to use my technical background to help realise projects that empower the public and allow them to better navigate our increasingly complex environment. Each new project is an opportunity to create an impactful experience and to challenge people’s perceptions.

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Clément is critical and restrained.

He is dispassionate: he does not frequently think about or openly express his emotions. Self-controlled: Clément has control over his desires, which are not particularly intense. And he is independent: he has a strong desire to have time to himself.

He is motivated to seek out experiences that provide a strong feeling of organisation.

Clément is relatively unconcerned with both helping others and taking pleasure in life. He thinks people can handle their own business without interference. And he prefers activities with a purpose greater than just personal enjoyment.

Ryan Dzelzkalns

the writer

I am interested in exploring what it means to be human, and this has always included our technologies. The way in which we adapt to the future through our technology has an impact on us both as individuals and as a society. How do our inventions influence us? How do they change who we are as a people?

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Ryan is genial, social and confident.

He is appreciative of art: he enjoys beauty and seek out creative experiences. Ryan is empathetic: he feels what others feel and is compassionate towards them. And he is philosophical: He is open to and intrigued by new ideas and loves to explore them.

Ryan is motivated to seek out experiences that provide a strong feeling of connectedness.

He is relatively unconcerned with both tradition and achieving success. He cares more about making his own path than following what others have done. And Ryan makes decisions with little regard for how they show off his talents.

Jon Flint

the product designer

New technological products and services are increasingly becoming more and more complex. I’m interested in dissecting this complexity and distilling it into a simple and unique physical form. I like to reimagine our present in completely novel ways and see how people respond.

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Jon is skeptical, indirect and informal.

He is authority-challenging: he prefers to challenge authority and traditional values to help bring about positive changes. He is compromising: Jon is comfortable using every trick in the book to get what he wants. And Jon is imaginative: he has a wild imagination.

Jon is motivated to seek out experiences that provide a strong feeling of efficiency.

He is relatively unconcerned with tradition: he cares more about making his own path than following what others have done. Jon doesn’t find helping others to be particularly motivating for himself: he thinks people can handle their own business without interference.

Vytas Jankauskas

the creative manager

I am fascinated by the visual and social dissonances that rapidly developing technologies generate in domestic space. I find it strange how willingly we welcome the odd physical infrastructures of technologisation into our homes. How can we maintain control over our data when it is being collected in our most intimate spaces?

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Vytas is shrewd.

He is compromising: Vytas is comfortable using every trick in the book to get what he wants. He is carefree: Vytas does what he wants, disregarding rules and obligations. And he is authority-challenging: he prefers to challenge authority and traditional values to help bring about positive changes.

Vytas is motivated to seek out experiences that provide a strong feeling of sophistication. Vytas is relatively unconcerned with tradition: he cares more about making his own path than following what others have done.

Vytas doesn’t find helping others to be particularly motivating for him: he thinks people can handle their own business without interference.

Joana Mateus

the visual designer

I want to make the complex issues surrounding data and technology legible to the general public. As a creative, I strive to express the complicated nuances through tangible and immediately understandable means. I work to educate myself and share that knowledge as widely as possible.

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Joana is shrewd and inner-directed.

She is philosophical: she is open to and intrigued by new ideas and loves to explore them. Joana is independent: she has a strong desire to have time to herself. And she is authority-challenging: she prefers to challenge authority and traditional values to help bring about positive changes.

Joana is motivated to seek out experiences that provide a strong feeling of discovery. She is relatively unconcerned with both tradition and taking pleasure in life. Joana cares more about making her own path than following what others have done. And she prefers activities with a purpose greater than just personal enjoyment.

Aline Martinez

the experience designer

I believe our interactions with technology have become a new extension of who we are. Our online presence has become a part of our identity and, as such, is a new avenue of power and control. The personal and political ramifications of how we exist in digital spaces are of great interest to me.

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Aline is shrewd.

She is philosophical: Aline is open to and intrigued by new ideas and loves to explore them. She is appreciative of art: Aline enjoys beauty and seeks out creative experiences. And she is empathetic: she feels what others feel and is compassionate towards them.

Aline’s choices are driven by a desire for discovery. She is relatively unconcerned with both tradition and taking pleasure in life. Aline cares more about making her own path than following what others have done. And she prefers activities with a purpose greater than just personal enjoyment.

Felipe de Souza

the software developer

Not only is it fun to work on critical pieces that explore the underbelly of our technologies, but it feels like a chance to get to use my skills for good. These projects are perfect touch points for further discoveries regarding the implementation and pervasiveness of our information technologies in our daily lives.

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Felipe is shrewd and skeptical.

He is philosophical: Felipe is open to and intrigued by new ideas and loves to explore them. He is authority-challenging: Felipe prefers to challenge authority and traditional values to help bring about positive changes.

Felipe is solemn: he is generally serious and does not joke much. His choices are driven by a desire for discovery. Felipe is relatively unconcerned with both taking pleasure in life and tradition. He prefers activities with a purpose greater than just personal enjoyment. And he cares more about making his own path than following what others have done.

The Cached Collective first met during a summer residency in the South of France, the Hive. Each of us brings a distinct expertise to our collaborations that we leverage to create unique, multidisciplinary experiences. This broad base of specialities—from engineering to fashion design, from poetry to programming—allows us to approach our topics with a unique eye.

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